Healthy, global and good
The international food market is in motion. Although the consumers of today are price-conscious, there is a definite trend to high quality premium products in this sector. At the same time customers like to have food that as natural as possible. Health plays an important role, so functional food is still at a premium. To some extent you can observe that it even goes into pharma food. Naturally today’s consumers do not want to do without products from international brands. Asian dishes especially, have an exotic and and healthy image, that has lead to a surge in demand.
Market Trends